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Unified Commerce 🔴
Unified commerce brings together sales channels, inventory management, order fulfillment, and marketing. This integration provides merchants with a comprehensive view of customers and inventory, ensuring a seamless shopping experience. Customers can buy online, pick up in-store, or try products in person before purchasing from home.
Amazon vs Temu & SHEIN ⚔️
Amazon plans to launch a new section dedicated to low-priced fashion and lifestyle items, allowing Chinese sellers to ship directly to U.S. consumers, CNBC has learned. Revealed at an invite-only conference for Chinese sellers, this move is Amazon’s most aggressive yet to fend off competition from e-commerce upstarts Temu and Shein. These rivals have been capturing U.S. market share with their rock-bottom prices on various products.
eBay x Venmo 🤯
eBay will integrate Venmo as a payment option to cater to Gen Z and millennial shoppers starting next week. This move aims to offer more choices and convenience, aligning with the preferences of modern consumers. Venmo, popular among over 90 million users, allows buyers on eBay.com and the eBay app to pay using their balance, linked bank account, debit, or credit cards. It also enables seamless transactions by linking Venmo accounts directly to eBay accounts, eliminating the need for repeated payment details.
🍪 Cookie-less Ads
Google Ad Manager has quietly launched a beta version of an advertising tag for email newsletters. These email ads are cookie-proof, not relying on third-party tracking cookies. With the impending end of tracking cookies in web browsers by 2025, publishers and advertisers are exploring new channels.
David Beckham 🏆
Alibaba’s international e-commerce platform, AliExpress, the company announced Monday. The partnership comes as China-based rivals PDD Holdings’ Temu and fashion startup Shein expand globally. Temu recently advertised during the Super Bowl to gain traction with U.S. customers.