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Archive
43% of Gen Z Chooses Brands Over Marketplaces 👀
According to the report, 43% of Gen Z shoppers prefer purchasing directly from brands, compared to older generations who prioritize price and favor online marketplaces. For 15% of Gen Z consumers, trust is the main reason they choose brand websites over third-party platforms.
35% of Shoppers Leave After... 💳
Check out this week's insights on eCommerce trends, including how 35% of shoppers abandon their carts after a card decline, and discover how Puma is leveraging Google Cloud's generative AI to boost CTRs. Plus, learn about AI emotion detection transforming customer experiences and TrueLayer's latest funding to expand pay-by-bank solutions for eCommerce. Dive in for strategies that can help SMBs thrive in an omnichannel world!
Washington vs eCommerce ⚔️
The Biden administration announced Friday, September 13, plans to revise trade rules to address abuses by Chinese-founded eCommerce platforms. The changes focus on the de minimis exception, which allows products valued at $800 or less to enter the U.S. without duties or taxes.